• Responsibility. So that Aduamerica and its members will take initiatives to fulfill its corporate, economic and social duties and obligations, to its clients, the society and itself.

• Integration.To enable a quality internal working atmosphere, so that the company’s leadership, strengths and changes will consolidate its position in the society.

• Respect.To strengthen fraternal links among the members of Aduamerica, its clients and competition, through full compliance to its commitments.